Getting Your Website Noticed On The Web
Did you know that at the last count there were 346,004,403 websites and this figure increases every single day? So bearing this in mind how do you think that people are going to find yours? Just try this experiment now.
Go to Google or whatever search engine you use and type in "dental practice [in your location] and see how your site ranks, if you're not on page one, effectively you don't exist.
People will not look beyond the first page.
There are several ways of getting yourself found on the web, they are:
- Pay Per Click advertising
- Search Engine Optimisation
- Google Places
Its probably wise to stick to Google in the UK as 90% of searches in the UK are done on Google.
You can quite literally go from nowhere to top of the rankings overnight, so long as you are prepared to pay for the pleasure, and Google is very good at relieving you of your cash.
As the description says Pay Per Click is exactly what happens, you only pay when someone clicks onto your advert and visits your site.
Pay Per Click works on an auction basis, e.
every time someone searches on the criteria you have entered, you are bidding with other advertisers and by and large the person who has bid the most will be at the top, but not always (I'll cover that in a later edition).
Beware, you can very quickly spend a lot of money with Google, you need to target it properly and set your daily allowance to something you can afford.
Don't just go with the Google default decisions, they are geared to make Google the most money.
Search Engine Optimisation.
This really needs to be done by your web developer or more often than not a specialist SEO company.
Search Engine Optimisation is simply that, you optimise your site to rank highly with the search engines.
There are many tricks to doing this and I won't go into the technicalities in this document, as they are many and quite technical.
The problem with SEO is that Google and other search engines keep changing their search criteria rules, so you might have your website well optimised today, only to find out that Google has changed its search criteria and tomorrow you are nowhere.
It is a constant battle to stay at the top of the search engine rankings using this method, but if you do it well you can save a fortune on Pay Per Click advertising.
Google Places - This is one of the easiest ways to get yourself to the top of the rankings, or at least on the first page.
Google Places is effectively an online version of Yellow Pages, it is designed specifically for local businesses, which is why your dental practice should be listed, especially because they are completely free.
Read my blog on Google Places.
If you link your website to your Google Places listing, you effectively move your website up the rankings automatically, so long as you have a reasonable Google Places page that ranks well too.
If you would like help with your Google Places page, give me a bell on 01767 626 398.